The aim of the training is to introduce the basic subjects of business finance to the participants and to enable them to approach the process of making financial decisions from the fundamental perspective of a finance manager. In this direction, the concept of finance and the structure of the financial system will be explained, the concept of interest, which is an important element of the financial system, will be detailed, and the elements related to the structure of the financial statements will be emphasized.
The training program is open to digital marketing professionals, marketing and research professionals, strategists, media planners, entrepreneurs and anyone who wants to.
Educational content
Module 1 - Structure of Finance
- Concept of Finance and Financial System
- Concept of Finance
- General Structure of the Financial System
- Users of the Financial System
- Institutions Operating in the Financial System
- Functions of the Financial System
- Financial Intermediation
- Minimizing Costs
- Exchange of Goods and Services
- Risk Distribution - Stability
- The Relationship Between Savings and Investments in the Financial System
- Development of the Financial System in Turkey
- Financial Markets
- Principles of Financial Markets
- Functions of Financial Markets
- Encourage Savings
- Funding the Economy
- Broad Spreading of Capital Ownership
- Providing Liquidity
- Providing Assurance
- Classification of Financial Markets
- Classification by Maturity
- Classification by Markets They Are Traded In
- Organized and Free Markets
- Discrimination by Delivery Time of Financial Asset
- Discrimination by Market Area of Influence
- Discrimination by Type of Financial Assets Traded in the Market
- Saving and Investment Relationship
- The Place and Importance of Capital and Financial Markets in the Economy
Module 2 - Fundamentals of Finance
• Equilibrium Point of Financial Markets: The Concept of Interest and Time Value of Money
- Interest Concept
- Simple Interest
- Compound Interest
- Time Value of Money
- Present Value
- Future Value
• Reporting in Financial Markets: Financial Statements and Basic Concepts
- Balance Sheet - Income Statement
- Cash Flow Statement
Certificate
An official certificate prepared by the IBE Business Institute will be given to those who actively participate in at least 80% of the training program and who are successful in the exam/homework at the end of the training.
